Video content, with its combination of moving images, sound, and narration, has the unique ability to transport viewers into the heart of a story. It allows nonprofit organizations to showcase the real-world challenges and triumphs of those they serve. When audiences witness the faces and hear the voices of individuals affected by a cause, they are more likely to empathize with their struggles and feel a strong desire to help.
Read MoreFrom the moment the first rolling evacuations began in Calgary on Thursday June 20, Twitter was THE place to get up to date information on the encroaching waters. Once the severity of the disaster became evident, it became a way to gather as a community and figure out just what exactly needed to be done to help.
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